Category: Internet Marketing

YouTube is a very powerful social site. It’s the first thing that people check when they are looking for video clips; and YouTube videos can be and have been conveniently passed on to other internet users worldwide. Due to its extremely viral nature, YouTube is a wonderful tool for internet marketing. Here are the steps that you should follow in order to do so.

You probably have heard of YouTube. Well, who hasn’t? Millions of people are uploading, watching, downloading, or whatever they think. YouTube has over a billion users, which is about a third of everyone currently using the Internet.

YouTube is a free video sharing website that utilizes adobe flash technology in order to be able to display videos uploaded by its millions of members. These videos are watched and seen by around 20 million YouTube visitors every month. Videos in YouTube feature thousands of unknown and known people daily.

If you have a website, an account with YouTube would certainly benefit you. You can take advantage of its free video sharing and the extremely vast network of people you could market your product to. Just imagine how much traffic your website would generate through your own videos. There is no better way to advertise to millions of people for free than YouTube. Using this service, you can maximize all internet marketing opportunities. Here’s how you can use YouTube more effectively in your internet marketing efforts.

Step 1: Create a definite genre for your video

Deciding on what kind of video you will be creating depends on what kind of target audience you intend to create the video for. Colorful and interactive videos would work best for teenagers or college students. A more classic presentation will suit the professional and working market.

The idea is to create a video that would most attract its target market. Make sure that your video’s message is clear but concise. Make sure that your clip won’t play for more than 5 minutes.

Create an impact with your message. Try to shock and move people out of their usual indifference. Make them curious about your product, business or service and make them want to possess what you sell through the content of your video.

Make sure that you are clearly identifying yourself with the video. It should contain your logo or your company name. This is a way to make sure that your message won’t be lost to the viewers. Take your time in creating your video. Make sure that the finished product would give out the message that you want to convey.

Step 2: Strategically place your video in the net

A strategic placement of your videos in YouTube will raise people’s interest and would get them to watch your video. Make it a top-watch video. Chances are your video will appear on YouTubes’s home page, generating more possible interest. This is where viral marketing would start to work. Your videos will be watched and passed on by more and more people.

Step 3: Create a link to your website

Remember that the purpose of your video is to attract more people to visit your website. However, a direct sales pitch from a video is frowned upon by YouTube. To avoid having your video deleted (yet still being able to make a subtle advertisement), put a teaser trailer at the end of the video. Put your company name on the trailer and make sure the person watching it would know whom to associate the video with.

I hope this information helps with your YouTube marketing techniques.

Regards,

Jim Young,

Internet marketer

Learn how Successful Internet Marketers Create Profitable Facebook Ads.

Creating a Facebook ad is simple, but creating a Facebook ad that is profitable takes a little bit more skill and savvy. It’s not as difficult as you may think, because once you know what the social media experts do, you will be able to do it yourself.

You will want to expand on your base. Promote your post in a way that gives it a longer life in through the feeds of your fans, reaching the friends of your fans, and all those people that are not fans. Promoting is key because not all of your potential customers are currently your fans.

When you focus on the keywords you use you do a better job of improving your visibility and appearance. Make use of words that are related and give you an edge over your competitors. Keywords are an excellent way to help you target your audience.

Don’t forget to take the time to split test your ads. This is a powerful tool called Facebook Power Editor. When you create your ad you can easily make a duplicate so can test variations of your original ad. You can test it with different copy, headlines, and pictures. After 100 click each ad will drop off and the one with the lowest CTR (click through rate) will create a new ad to try against your control ad.

You must make sure you target your CTR. Facebook ads are display ads, which means they are not going to show in Google. This means your average click through rate (CTR) is much lower at only 0.1% compared to 1% with a Google ad. So you need to be certain you target CTR and not just focus on your (cost per click) CPC. The higher your CTR the lower you will pay on CPC making your project more affordable and valuable.

You should also set a daily budget for your Facebook ad campaign. If you do nothing else set your maximum for the day, otherwise you could have some charges on your credit card that surprise you. Bid a few cents over the lowest recommend bid and over time continue to work at improving your ads and your CTR.

You should also figure out when the best time is to run your ads. Many users will check Facebook during work hours. You will almost always have a peak time and that will vary from one company/industry to another. If you figure out what this peak time is you can stop and start your ads accordingly.